Your privacy matters

1. Information We Collect

We collect information that helps us provide you with the best orthodontic care and website experience.

• Personal Information: Name, email, phone number, and details provided via contact forms.
• Health Information: Medical/dental history and insurance info provided via secure patient forms.
• Technical & Usage Data: Your IP address, browser type, time zone, and how you interact with our site (pages viewed, buttons clicked).

2. Cookies and Advanced Tracking Technologies

Our website uses cookies and similar tracking technologies to improve functionality and analyze our traffic. Specifically, we use:

• Google Analytics 4 (GA4): To collect anonymous data about how visitors use our site, such as which pages are most popular. This helps us improve our content and user experience.
• Google Tag Manager (GTM): To manage and deploy marketing and analytical tags on our website efficiently.
• Advertising Pixels (Google Ads & Meta/Facebook): We use pixels to track the effectiveness of our advertisements. These "tags" tell us if a visitor came to our site after clicking an ad on Google or Facebook. This allows us to show relevant ads to people who have previously visited our site (Remarketing).

3. How We Use Your Information

• Clinical Care: To provide orthodontic diagnosis and treatment.
• Marketing & Remarketing: We use tracking data to show you relevant orthodontic information or special offers on third-party platforms like Google and Facebook based on your past visits to our site.
• Analytics: To measure site performance and optimize our services.

4. Information Sharing and Third Parties

We do not sell your personal data. However, we do share technical data with third-party platforms for advertising and analytics:

• Google & Meta: Non-identifiable usage data is shared with these platforms to facilitate analytics and advertising services.
• Healthcare Partners: Clinical data is shared with insurance providers or specialists only as medically necessary.

Note on HIPAA: While we use marketing tools like the Facebook Pixel, we do not share your protected health information (PHI), medical history, or clinical records with Facebook, Google, or any other social media platform.

5. Your Choices and Opt-Outs

You have control over how your data is tracked for advertising purposes:

• Browser Settings: You can set your browser to refuse all or some cookies.
• Google Analytics: You can opt-out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.
• Ad Preferences: You can manage your ad settings directly through Google Ad Settings and Facebook Ad Preferences.
• Industry Opt-Outs: You can opt-out of interest-based advertising from many companies via the Network Advertising Initiative (NAI) or the Digital Advertising Alliance (DAA).

6. Data Security

We maintain strict physical and electronic safeguards. Our office at 611 Nazareth Pike, Nazareth, PA, follows HIPAA-compliant record-keeping protocols to ensure your sensitive medical data is never compromised.

7. Children’s Privacy

Our website is intended for use by adults or minors with parental consent. We do not knowingly collect personal information from children under 13 without verifiable parental consent (COPPA compliance).

8. HIPAA and Your Medical Records

This policy covers website data. Your medical privacy rights regarding clinical records are detailed in our Notice of Privacy Practices (NPP), which you can download [here].

9. Contact Us

Schoolhouse Orthodontics, LTD

‍611 Nazareth Pike, Nazareth, PA 18064

‍Phone: 610-776-9793

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